Which one is better — a framework or a CMS?

The CMS is not very friendly concerning the expanding of the database standardized structure, but on the other hand, you immediately get access to the administrative part of the site, as well as the ability to change a lot on the site without involving the developers. If your idea involves a non-standard database structure, then you should pay attention to open-source frameworks, among which the most convenient and extensible are Laravel, Symfony and Yii2.

How long does a web development project take from the start to finish?

The terms depend on the type and complexity of your project. It is also necessary to consider the process of preparing all papers and legal documents. After this comes the graphic design phase, which can take several weeks. Then the stage of product development and testing takes place. The whole process can be broken down into cycles, which allows you to track the progress of your web project. The minimum development terms are 1.5 months.

Will the project be responsive and SEO-optimized?

The implementation of the basic SEO optimization is a part of the project realization. A shortlist of major changes is as follows: PageSpeed Insights Optimization — Google Developers; Checking the site for system errors, as well as eliminating problems if they were found; Installing an SSL certificate and launching the site using a secure protocol; Installing a Google Analytics statistics counter (not including setting up web analytics); Setting up the automatic generation of SEO headers from the names of the site pages; Setting up a Sitemap to improve the indexing of the site by search engines; Setting up Robots.txt for search systems; Setting up the most necessary domain name redirects from www to the version without a hostname, switching from HTTP to HTTPS, from index.php to the main domain, etc.

Will the site be available on mobile devices and tablets?

Yes, one of our key goals is to create a cross-browser and cross-platform website. We can offer you different designs for different extensions, thanks to which your clients will be able to use the site both on IOS and Android systems, as well as in Chrome, Opera, or Safari browsers. We always achieve good results by testing the product in emulators and on real devices, which are located in our office especially for this purpose.

Will you maintain and improve my site after its launching?

We will support and develop your project as long as the need arises. If you do find it necessary to hire another team for technical support, this will not cause any problems.

What is the timeframe for creating an online store?

The outcome is contingent upon the requirements, website size, design, and other factors. In general, it takes 1-6 months to develop.

Who fills the online store?

The administration panel allows you to do it on your own. We will guide and assist you in uploading products by using an import file.

Is a monthly fee required for the online store?

No, you pay us in stages throughout the product development process. Monthly payments are made for the server, domain, and SSL certificate at $10 per year. In case it's necessary, we'll also sign a maintenance contract for the finished store.

Can I use the API to connect to another service?

If the outside service has this feature, we can link any service to your online store on request.

How much does a hosting cost?

Tariffs costing at least $40 per month are recommended for fast work.

How to manage content?

We offer a user-friendly administration panel where you can manage products (create, edit, delete, etc.), orders and customers (view and process orders, maintain history), content (create and edit articles, for example), and apply SEO settings (fill in metadata, etc.). Additional options like reports, marketing tool management, and email editing are also implemented by us.

Why is the development cost higher on a framework compared to a CMS?

Yes, CMS is cheaper, but it comes with templated designs, lower security, limitations due to the CMS core, lack of customization options for the control panel, slowdowns caused by installed modules, and other drawbacks. Our product is a distinct development, resulting in a perfect website with a robust design and seamless operation.

CRM, as a software development, is a system for automating such relationships and storing customer data. It also provides valuable data analytics, which are essential for any successful business venture.

What types of CRM does Asabix create?

The Asabix team offers a full range of services for the development, installation, configuration, modification, and support of custom CRM applications: WMS - warehouse management; ERP - enterprise business process automation; LMS - learning management system; MES - production management; Bespoke systems for various other types of companies.

What functionality can be included in a CRM system?

Any type you want that will be useful for your business. All implementations are possible and exciting for us, and custom CRM development is our expert profile.

How much will the server cost?

We recommend reliable servers with tariffs starting from $40 per month for the high speed and security of CRM systems.

Can you customise an existing CRM?

Indeed, we are developing CRM and other systems based on the Laravel framework. If you already have a pre-built solution, we are ready to consider opportunities to upgrade it and adapt it to your needs.

How do we order the development of a CRM program?

Entrust the development of a CRM system for your business to the Asabix team. Contact us. We are looking forward to working with you!

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Online Cosmetics Store Development

Smart filters for quick product selection
Catalogs with built-in upsell opportunities
Technical advantages for SEO ranking

Security Aligned with

ISO 27001:2013

Privacy Compliant with

GDPR

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Online Cosmetics Store Development

E-commerce Store Features

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A stylish, SEO-ready online store for your beauty brand

Looking to launch an online beauty product store that's not just a sales platform, but a full-fledged beauty brand? Check out the features we implement to make your e-commerce store attractive and sales-driven.

User accounts

In the cosmetics industry, authentication must be fast and frictionless, so we support login via social networks and phone number. User accounts store order history, brand subscriptions, and notifications about promotions and new launches. Customers can save favorite products, manage delivery addresses, and track order status. We implement loyalty programs such as point accumulation and birthday bonuses. User accounts also serve as a valuable source of behavioral analytics, enabling timely optimization of assortment and promotional strategies.

Ratings & reviews

To build trust in cosmetic products, we integrate a user-friendly rating system that allows customers to leave star ratings, write short reviews about results, texture, and fragrance, and upload “before/after” photos. Reviews can be filtered by skin type or expected outcome. The admin panel enables moderation of user-generated content, including spam removal and brand responses. Optional incentives, such as bonuses, free shipping, or discounts on new product lines, encourage honest, high-quality reviews and long-term customer loyalty.

Online support

When needed, we integrate an AI-powered chatbot that acts as a beauty advisor. It helps customers choose skincare or makeup by describing concerns such as “dry skin” or “looking for a lightweight fragrance-free day cream.” The AI explains differences between AHA and BHA acids and recommends suitable serums based on age and current routines. Available 24/7, the chatbot supports customers at every stage, from product discovery to stock availability, reducing cognitive load, accelerating decision-making, and increasing conversions across touchpoints.

Inventory management

We implement an inventory management system that easily adapts to rapid product turnover, which is especially important for seasonal collections, limited editions, and new launches. Through the admin panel, stock availability can be updated in bulk and synchronized with CRM or accounting systems. When a product is out of stock, the “Buy” button is hidden, and customers see an “Out of stock” message with a subscription option, helping maintain interest even when an immediate order is not possible and driving future purchase intent.

Digital marketing

To ensure your website sells and functions as a full-scale marketing platform, we integrate Google services (Analytics, Tag Manager, E-commerce) for user behavior segmentation and campaign performance analysis; TurboSMS for notifications about sales, campaign endings, and new product launches; Facebook Pixel for precise tracking of interactions with advertising campaigns on Instagram and Facebook, including retargeting; and MailChimp and eSputnik for email campaigns featuring product recommendations and beauty guides with measurable ROI tracking.

Marketplace integration

Products from your cosmetics online store can be seamlessly integrated with major marketplaces via automated product feeds. We build a complete product data structure that includes name, volume, skin type, ingredients, images, pricing, and stock availability. Feeds are updated automatically. We also configure Facebook Ads, Google Merchant, and Google Ads to display up-to-date products in Google Shopping and Instagram, increasing ad click-through rates, trust, and conversion while reducing lead costs and eliminating outdated offers across all channels.

Product catalog

In the beauty industry, assortments change rapidly, so the catalog supports bulk product updates via Excel or Google Sheets, along with series-based organization and functional tags. We combine the catalog with lifestyle content, expert tips, and video reviews. Smart filters and search powered by ElasticSearch or MeiliSearch find relevant SKUs even with typos, while “frequently bought together” recommendations increase checkout completion, average order value, and additional sales without overwhelming users during product selection.

Multilingual & multicurrency support

Our team builds multilingual eCommerce platforms for cosmetics with full localization of the interface, ingredients, product descriptions, and certifications (for example, EU Organic, Vegan). The platform supports multicurrency pricing with local taxes and excise duties applied automatically. We integrate Stripe, PayPal, Klarna, Google Pay, and Apple Pay. Customers see the final price upfront, reducing cart abandonment and increasing trust. SEO structure is also adapted to regional search intent, such as “anti-aging” in the US versus “anti-rides” in France.

Product page

We design high-conversion product pages with premium visuals showing the product. Each page includes active ingredients, brand origin, certifications (vegan, cruelty-free), expiration dates, and suitability for skin type. Promotions, limited editions, new launches, scarcity timers, and brand content are displayed to drive decisions. Cross-selling via “others also choose” recommendations suggests complementary products within the same line, increasing trust, average order value, and completed purchases without overwhelming the user interface.

Checkout process

We streamline the cart and checkout experience to enable fast purchase completion, with the option to add more items via an “order again” flow. Discounts are recalculated automatically when entering promo codes, bonuses, or gift certificates. Volume discount logic supports multi-item promotions such as “2+1” offers. Shipping integrations are configured by segment: courier delivery for metropolitan areas, postal operators for regions, and DHL for international shipments. Clients see nearby pickup points, while order status is tracked in their account.

Our clients

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Brands we work with

Meet Asabix

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Why choose us?

Thanks to years of niche experience, we create e-commerce platforms that combine emotional brand loyalty, intuitive user interfaces, and integrated marketing mechanisms in a single solution.

Industry expertise

We create professional e-commerce websites, and one area in which we have particular expertise is the development of online cosmetics stores. This industry has high demands on design, speed, personalization, and user segmentation. We know the logic of beauty catalogs, where customer expectations meet recommendation algorithms, and we develop solutions that meet these realities.

Cutting-edge technologies

We work with a modern tech stack, including Laravel, .NET, Vue.js, and React, which allows us to create fast, mobile, and personalized interfaces for the beauty industry. Our solutions are easily scalable for new product lines, complex filters, gamified elements, or AI-driven skin analysis. We are the right partner if you have an idea beyond a standard store.

Transparency and integrity

In the beauty industry, it is vital to understand the trends and who you are working with. We build an open and honest working relationship where the client clearly understands the phases, budget, scope of work, and expected outcome — no jargon, unnecessary obstacles, just a clear dialogue. We work flexibly and stay in touch even if the time goes beyond a typical working day. Our reliability is confirmed by those who have worked with us to launch brands from scratch and develop them into fully-fledged e-commerce systems.

Let's begin?

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Free consultation that saves you budget and months of work!

Book a consultation

Additional features

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Technical SEO for eCommerce growth

Fast page loading

We use the modern WebP format for all images – it is several times lighter than JPG without any loss of quality. This significantly speeds up page loading, especially on mobile devices, reduces bounce rates, and improves Google rankings. Products load quickly and look professional, directly influencing purchase decisions. Image optimization also reduces server load, improves Core Web Vitals, and ensures stable catalog performance under peak traffic and conversion loads during high-demand campaigns and seasonal traffic spikes.

Breadcrumb navigation

Breadcrumbs show users their navigation path on the website. They help customers better navigate the catalog and enable Google to correctly understand page hierarchy. We also implement the rel="alternate" tag with the hreflang attribute to ensure the correct display of different language versions in international search results, which is critical for advertising in Europe, the US, Asia, and other regions. This guarantees instant delivery of the correct language and currency version for each user based on geographic context.

Duplicate content prevention

We correctly configure canonical tags for all filtered requests (e.g., “anti-aging + vegan + night care”) to prevent duplicate content. Filters, sorting options, and UTM parameters do not interfere with SEO. Google clearly understands which page is the primary one. We also implement a set of technical solutions that ensure proper and efficient indexing from day one, enabling stable keyword growth without loss of page authority or organic traffic dilution in complex scaling scenarios within highly competitive markets.

Indexation priority management

We generate a structured sitemap.xml with priorities for new products and promotional lines, allowing search engines to ingest large volumes of new products and categories in a short time. This is especially important for stores with 5,000+ SKUs. Unlike template-based solutions, we allow custom content for each filter page. This expands audience reach, significantly improves search visibility, and accelerates the indexing of new pages across competitive international eCommerce markets globally.

Enhanced visibility in Google and AI search

We implement Schema.org structured data to enrich search results with ratings, prices, images, and “in stock” status, increasing visibility in Google and improving CTR. Structured data is optimized for correct interpretation by large language models (ChatGPT, Gemini), improving product visibility in AI-powered search results. The robots.txt file blocks technical pages and duplicates. Schema.org transmits product type and review count. We also create custom 404 and “Thank you for subscribing” pages to reduce user drop-off.

URL page generation

In the cosmetics niche, we implement SEO filters not just as a customer-facing search tool but as a mechanism for generating hundreds of thousands of indexable pages based on parameter combinations. Each query creates its own URL and meta tags visible to search engines. This approach covers a deep semantic core, including mid- and long-tail queries that deliver high conversion rates and stable organic traffic from both traditional search and generative AI responses in competitive eCommerce markets at global scale.

Підходи до розробки

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Template or tailored design: what’s right for you?

For your online cosmetics store, we offer both modern template solutions for a quick start and individual, customized designs tailored to your packaging and tone of voice to create a cohesive brand experience:

Template design

Get a fully ready-to-use online cosmetics store with a responsive design. We set up payment systems, delivery logic, blogs, and filters to help customers quickly find the right product for their skin type.

A handy admin panel makes updating product lines, launching promotions, and managing reviews easy. Over time, more complex custom features can be added.

Development

Order a customized development for your cosmetics store with a unique design in your brand's style. We implement your visual identity at every stage of interaction, from the colors of the buttons to the structure of the product cards. This approach ensures precise control over the impression your audience receives, which significantly impacts conversions and profit. We also add AI recommendations and additional useful marketing tools.

Conclusion

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Your online store: Better than ever

We develop multilingual and multi-currency-capable online cosmetics stores adapted to global markets and local conditions. We consider certification requirements, ingredient language, and mobile traffic support. Our code is clean, scalable, and fully documented, so your team can grow with the project. We implement technical-level SEO optimization from day one for quick indexing, and our thoughtful structure and flexible design ensure high conversion rates. The website looks flawless on any screen, and API integrations with accounting, analytics, and email marketing systems make it the foundation of your brand's digital ecosystem. Choose us as your team. We have extensive experience in e-commerce for the beauty industry.

Let's get started

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Would you like to receive an estimate for your project?

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Reviews

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They trust us

SEE ALL REVIEWS

Some Comments

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We are very happy with the results! From the very beginning, the Asabix team exhibited a commitment to excellence and their performance exceeded our expectations on every front. Communication was seamless throughout the entire project. They were quick to respond to my inquiries, which helped us maintain a dynamic and efficient workflow. The quality of their work is truly outstanding.

They demonstrated an impressive level of expertise in web development. They flawlessly executed complex functionalities and integrated custom features to meet our specific needs. The website they created functions seamlessly and aligns with our brand identity.

Anna Schmitz

CFO, Superior Vending Inc.

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Our partnership with Asabix has been in place for 5 years, and its been a successful collaboration. We sought their expertise based on recommendations we received to finalize our existing online store and eventually develop a new, more technically advanced one that supports two languages and currencies for international shoppers. The outcome was perfect for us: the Laravel-based online store loaded quickly and displayed perfectly on mobile devices. Its worth mentioning that we frequently incorporate third-party services or follow specific recommendations from SEO agencies, and Asabix handled it all, saving us from unnecessary back-and-forth. This team helped us bring Ukrainian hospitality online and draw in new customers.

Iwan Korniychuk

Managing partner, Etnodim

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Asabix's development team blew us away with their exceptional technical expertise and relentless dedication throughout the project development process. We've got a speedy website with an intuitive admin panel. The platform includes a helpful calculator for estimating global delivery costs. You can monitor real-time deliveries by initiating shipments, making payments, and receiving tracking numbers for parcels in your account. The system also features dedicated pages for payment history, address templates, and more. Both the website and account offer multiple language options. Furthermore, the account integrates various APIs of external services.

Svitlana Krytska

COO, Express Poshta

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Asabix’s efforts have increased store visits and conversion rates. Asabix has adhered to deadlines and consistently and promptly attended to issues, even outside regular business hours. Their efficiency, flexibility, responsibility, and engaging approach are key elements of their work.

Evgeniy Marendich

Head of Marketing, EAT ME AT

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Qualified employees work there. The company knows Laravel + VueJS well.

Oleksandr Polkhovskyi

CEO, Uland.ua

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We’ve been working with the Asabix team since 2018 on developing and improving our SkladUSA system, and overall it’s been a very solid experience.

We run cross-border logistics, fulfillment, tracking, integrations, and a lot of moving parts. The system had to support real operational complexity.

Communication has been consistent, deadlines are generally respected, and when issues come up (because in tech they always do), they stay involved until things are resolved.

The SkladUSA system continues to evolve, and Asabix has been a reliable partner in that growth.

Oleh Ladan

CEO at SkladUSA

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We hired Asabix to develop a website that would rank highly in search engines and have an up-to-date look. We needed to present our furniture series and collections online for many European countries. Our communication with the Asabix team was quick and straightforward, and the outcome was even better than we imagined: the website works flawlessly, and we also introduced loyalty programs and promotional subscriptions. The admin panel we received was user-friendly, allowing us to manage and launch the online store on time.

Roman T.

Business development manager, Aquarodos

Portfolio showcase

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Showcasing our best work

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Stack of technologies

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We use the best
Technologies in our work

FAQs

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What our clients say frequently asked questions

Do you provide a warranty?

Yes, absolutely. We build online cosmetics stores to handle heavy loads, seasonal peaks, and rich content. All our development comes with a quality guarantee and technical support. After launch, you can count on our help with functional updates, new service integrations, or optimization. The beauty industry sees rapid changes in trends, formats, and sales channels, and we anticipate this during development so you can scale easily and profitably.

Why do you prefer Laravel and .NET?

Laravel is an ideal framework for dynamic e-commerce projects, especially when implementing custom features like cosmetics selection by skin type, AI recommendations, or loyalty discount logic. Laravel ensures security, scalability, and process control. Our front-end work with Vue.js or React helps us create a pleasant user experience, such as beauty constructors or interactive guides.

We also work with .NET when a project requires complex business logic, enhanced performance, or integration with enterprise systems — for example, pharmacy chains, large distributors, or B2B models.

How long will development take?

Based on Laravel and our e-commerce solutions, we implement projects with an efficient structure that allows us to create an online cosmetics store starting in 3 months. The implementation period may increase depending on the complexity of filters, the number of language versions, integrations with CRMs, email platforms, and other needs. However, you'll always have a clear view of each intermediate stage and its result.

Can I manage the online store after development is complete?

Yes, you will. You'll receive a user-friendly admin panel through which you can independently add new products, launch promotions, update product descriptions, change banners, and manage content without a programmer.

Will I have to pay monthly?

No, you'll only pay for the development. Afterward, you'll pay for hosting, your domain, and SSL. If you need ongoing support, we can stay in touch and assist, for example, during seasonal launches or rebranding.

Why is the cost higher than that of CMS or website builders?

We create a website tailored to your brand rather than adapting someone else's template. Our solution is scalable, free of unnecessary code, runs faster, indexes better, and looks professional at the level of top beauty stores. Therefore, we recommend not wasting your budget on redoing code written for another business but rather investing directly in your e-commerce tool.