Online store for
the Ukrainian clothing brand Etnodim

E-COMMERCE

2023

ETNODIM IS

AN EMBROIDERY
CREATED BY PEOPLE

ABOUT THE COMPANY

UKRAINIAN BRAND OF MODERN EMBROIDERED AND LINEN CLOTHING. THE COMPANY SPECIALIZES IN THE PRODUCTION AND SALE OF ETHNIC CLOTHING SINCE 2009 IN UKRAINE, THE USA, AND EUROPE.

SUBSCRIBERS

64 000

Facebook

143 000

Instagram

MAIN TASK

One of the key tasks in the development is using high-quality and large product photos in a way that ensures fast website loading.

SITE STRUCTURE

Home page
Catalog
Product card
Basket
Checkout

Delivery and payment
Exchange and return
Contacts
Teams
About us
Vacancies

News
Drabyna project
Collections
Privacy Policy

Product card

THE FUNCTIONALITY IMPLEMENTED ON THIS PAGE INCLUDES:

PRODUCT PHOTOS

Carousel and the ability to zoom in on individual photos.

REVIEWS

The ability to add product reviews after manual moderation.

CURRENCIES

Automatic conversion of the product price to another currency.

SIZE CHART

The option to select an available size.

WISHLIST

The ability to save products on a separate page to easily retrieve them during future visits.

RELATED PRODUCTS

Automatic product suggestions based on individual logic, as well as the ability to manually add additional items to each product.

PRODUCT SEARCH

Implementing intelligent search on the website: when you enter a product SKU, its name, or other characteristics, the search instantly selects relevant options and displays them in a dropdown list.

Catalog

Catalog details

The ability to filter products by desired characteristics and sort them by price or other parameters.
The catalog view can be changed depending on the settings chosen by the user.
In the product card preview, there is a slider that allows you to view all product photos right in the catalog.

BASKET AND CHECKOUT FUNCTIONALITY

FUNCTIONALITY IMPLEMENTED ON THESE PAGES INCLUDES:

Users can change the selected size and quantity of items on the cart page.
The ability to apply a promo code or gift certificate.
Option to add gift wrapping.
Delivery options available through services such as Nova Poshta with automatic branch selection, international delivery, courier, and self-pickup.
Payment methods include WayForPay (online on the website), PayPal, and Swift.

API

API CONNECTIONS:

TurboSMS - automatic sending of SMS or Viber messages after order placement or when the order status changes. Additionally, if a product is currently unavailable, users can subscribe to receive notifications and will be alerted as soon as the item is back in stock.

Fondy - payment service for receiving payments on the website in various currencies with the ability to freeze payments.

WayForPay - another payment service for receiving payments on the website in various currencies.

Navkolo.trade - two-way synchronization via API for products and orders.

Nova Poshta - delivery service with automatic branch selection, locations, and post office integration.

MaxMind - a service that identifies the user's country and city based on their IP address, used to comply with Ukrainian language laws.

TOOLS FOR PROMOTION

CONNECTING AND CONFIGURING THE FOLLOWING EXTERNAL SERVICES FOR PROMOTION AND SEO OPTIMIZATION:

Microdata schema.org.
Google Tag Manager.
Google Analytics.
Google e-commerce.
Facebook Pixel.
Google Analytics 4.
Google's reCAPTCHA.
Creating feeds for Google Merchant and Google AdWords.
Creating feeds for Facebook Ads Manager.
Creating feeds for ROZETKA.

Configuring redirect rules and other SEO optimizations.
Implementing an intelligent SEO filter with the ability to create individual pages for each characteristic with user-friendly URL addresses, as well as the ability to configure metadata and SEO texts.

ADAPTABILITY

ADAPTATION FOR MOBILE DEVICES AND TABLETS

The website should function correctly on both Android and iOS platforms and support various screen resolutions, including some of the most common ones:

Desktop: 1920px
Laptop: 1440px
Tablet: 1024px, 768px
Mobile: 414px, 375px, 360px, 320px