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Online Store Development for
Ukrainian Clothing Brand Etnodim

E-COMMERCE
2023
ETNODIM IS
AN EMBROIDERY
CREATED BY PEOPLE
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ABOUT THE COMPANY
Etnodim is a Ukrainian brand that specializes in modern embroidered, linen, and ethnic clothing of Ukrainian origin, operating in markets across Ukraine, the United States, and Europe since 2009.
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SUBSCRIBERS
64 000
Facebook
143 000
Instagram
MAIN TASK
The development team on using high-quality product photos with high resolution and clarity, while ensuring that the site's loading speed remained uncompromised.
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SITE STRUCTURE
  • Home page
  • Catalog
  • Product card
  • Basket
  • Checkout
  • Delivery and payment
  • Exchange and return
  • Contacts
  • Teams
  • About us
  • Vacancies
  • News
  • Drabyna project
  • Collections
  • Privacy Policy
Product card
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Convenient features:
PRODUCT PHOTOS
Carousel and the ability to zoom in on individual photos.
REVIEWS
The ability to add product reviews after manual moderation.
CURRENCIES
Automatic conversion of the product price to another currency.
SIZE CHART
The option to select an available size.
Favorite products
Allowing customers to save their favorite products on a special page for easy access during their next visit.
Related products
Selecting products automatically based on individual logic, with the option to manually add additional items to each product as needed.
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PRODUCT SEARCH
We've integrated an intelligent search engine on the website that delivers instant results. Visitors simply need to enter the product article, name, or any other keyword, and the system will automatically select the relevant options and display them in the list.
Catalog
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Catalog details
  • The ability to filter products by desired characteristics and sort them by price or other parameters.
  • The catalog view can be changed depending on the settings chosen by the user.
  • In the product card preview, there is a slider that allows you to view all product photos right in the catalog.
BASKET AND CHECKOUT FUNCTIONALITY
Convenient features:
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  • Users can change the selected size and quantity of items on the cart page.
  • The ability to apply a promo code or gift certificate.
  • Option to add gift wrapping.
  • Delivery options are available through services such as Nova Poshta with automatic branch selection, international delivery, courier, and self-pickup.
  • Payment methods include WayForPay (online on the website), PayPal, and Swift.
API
API CONNECTIONS:
API CONNECTIONS:
TurboSMS — automatic sending of SMS or Viber messages after order placement or when the order status changes. Additionally, if a product is currently unavailable, users can subscribe to receive notifications and will be alerted as soon as the item is back in stock.
Fondy - payment service for receiving payments on the website in various currencies with the ability to freeze payments.
WayForPay - another payment service for receiving payments on the website in various currencies.
Navkolo.trade - two-way synchronization via API for products and orders.
Nova Poshta - delivery service with automatic branch selection, locations, and post office integration.
MaxMind - a service that identifies the user's country and city based on their IP address, used to comply with Ukrainian language laws.
TOOLS FOR PROMOTION
Connecting and configuring external services for SEO promotion
  • Microdataschema.org.
  • Google Tag Manager.
  • Google Analytics.
  • Google e-commerce.
  • Facebook Pixel.
  • Google Analytics 4.
  • Google's reCAPTCHA.
  • Creating feeds for Google Merchant and Google AdWords.
  • Creating feeds for Facebook Ads Manager.
  • Creating feeds for ROZETKA.
  • Configuring redirect rules and other SEO optimizations.
  • Implementing an intelligent SEO filter with the ability to create individual pages for each characteristic with user-friendly URL addresses, as well as the ability to configure metadata and SEO texts.
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ADAPTABILITY
ADAPTATION FOR MOBILE DEVICES AND TABLETS
The website should function correctly on both Android and iOS platforms and support various screen resolutions, including some of the most common ones:
  • Desktop: 1920px
  • Laptop: 1440px
  • Tablet: 1024px, 768px
  • Mobile: 414px, 375px, 360px, 320px
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THE WEBSITE IS AVAILABLE IN UKRAINIAN AND ENGLISH LANGUAGES.
Available currencies:
UAH ₴
USD $
EURO €
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Blog
Convenient features:
  • The ability for the administrator to create and publish articles.
  • Pagination and other navigation features.
  • A view counter for articles is displayed in the detailed article view.
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OTHER PAGES
 
Contacts
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Ready to get started?
Reach out to us!

Address:

Ukraine, Zhytomyr
Vitruka Street, 9V

Shedule:

Mon – Fri, 9 am – 7 pm

Address:

Poland, Warsaw, 00-842
Łucka Street 15/204

Shedule:

Mon – Fri, 9 am – 7 pm

 
 
Contact us
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