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Foundational technical SEO optimisation during web project development encompasses:
- Establishing correct URL structures;
- Configuring seamless page transitions (logo);
- Enabling 301 redirects;
- Configuring rel="alternate" for language variants;
- Introducing the opening of websites in new tabs for all external links;
- Ensuring validity and accuracy of markup;
- Implementing the capability to specify unique and template meta tags: title, description, H1;
- Generating ALT and title attributes for images;
- Crafting Breadcrumb trails;
- Fine-tuning page indexing for search, main pages, pagination, and other technical pages;
- Configuring canonical link presentation;
- Integrating microdata;
- Implementing a proper sitemap.xml;
- Foundational configuration of robots.txt;
- Optimising images on the site;
- Enhancing performance based on pagespeed.web.dev recommendations.