Which one is better — a framework or a CMS?

The CMS is not very friendly concerning the expanding of the database standardized structure, but on the other hand, you immediately get access to the administrative part of the site, as well as the ability to change a lot on the site without involving the developers. If your idea involves a non-standard database structure, then you should pay attention to open-source frameworks, among which the most convenient and extensible are Laravel, Symfony and Yii2.

How long does a web development project take from the start to finish?

The terms depend on the type and complexity of your project. It is also necessary to consider the process of preparing all papers and legal documents. After this comes the graphic design phase, which can take several weeks. Then the stage of product development and testing takes place. The whole process can be broken down into cycles, which allows you to track the progress of your web project. The minimum development terms are 1.5 months.

Will the project be responsive and SEO-optimized?

The implementation of the basic SEO optimization is a part of the project realization. A shortlist of major changes is as follows: PageSpeed Insights Optimization — Google Developers; Checking the site for system errors, as well as eliminating problems if they were found; Installing an SSL certificate and launching the site using a secure protocol; Installing a Google Analytics statistics counter (not including setting up web analytics); Setting up the automatic generation of SEO headers from the names of the site pages; Setting up a Sitemap to improve the indexing of the site by search engines; Setting up Robots.txt for search systems; Setting up the most necessary domain name redirects from www to the version without a hostname, switching from HTTP to HTTPS, from index.php to the main domain, etc.

Will the site be available on mobile devices and tablets?

Yes, one of our key goals is to create a cross-browser and cross-platform website. We can offer you different designs for different extensions, thanks to which your clients will be able to use the site both on IOS and Android systems, as well as in Chrome, Opera, or Safari browsers. We always achieve good results by testing the product in emulators and on real devices, which are located in our office especially for this purpose.

Will you maintain and improve my site after its launching?

We will support and develop your project as long as the need arises. If you do find it necessary to hire another team for technical support, this will not cause any problems.

What is the timeframe for creating an online store?

The outcome is contingent upon the requirements, website size, design, and other factors. In general, it takes 1-6 months to develop.

Who fills the online store?

The administration panel allows you to do it on your own. We will guide and assist you in uploading products by using an import file.

Is a monthly fee required for the online store?

No, you pay us in stages throughout the product development process. Monthly payments are made for the server, domain, and SSL certificate at $10 per year. In case it's necessary, we'll also sign a maintenance contract for the finished store.

Can I use the API to connect to another service?

If the outside service has this feature, we can link any service to your online store on request.

How much does a hosting cost?

Tariffs costing at least $40 per month are recommended for fast work.

How to manage content?

We offer a user-friendly administration panel where you can manage products (create, edit, delete, etc.), orders and customers (view and process orders, maintain history), content (create and edit articles, for example), and apply SEO settings (fill in metadata, etc.). Additional options like reports, marketing tool management, and email editing are also implemented by us.

Why is the development cost higher on a framework compared to a CMS?

Yes, CMS is cheaper, but it comes with templated designs, lower security, limitations due to the CMS core, lack of customization options for the control panel, slowdowns caused by installed modules, and other drawbacks. Our product is a distinct development, resulting in a perfect website with a robust design and seamless operation.

CRM, as a software development, is a system for automating such relationships and storing customer data. It also provides valuable data analytics, which are essential for any successful business venture.

What types of CRM does Asabix create?

The Asabix team offers a full range of services for the development, installation, configuration, modification, and support of custom CRM applications: WMS - warehouse management; ERP - enterprise business process automation; LMS - learning management system; MES - production management; Bespoke systems for various other types of companies.

What functionality can be included in a CRM system?

Any type you want that will be useful for your business. All implementations are possible and exciting for us, and custom CRM development is our expert profile.

How much will the server cost?

We recommend reliable servers with tariffs starting from $40 per month for the high speed and security of CRM systems.

Can you customise an existing CRM?

Indeed, we are developing CRM and other systems based on the Laravel framework. If you already have a pre-built solution, we are ready to consider opportunities to upgrade it and adapt it to your needs.

How do we order the development of a CRM program?

Entrust the development of a CRM system for your business to the Asabix team. Contact us. We are looking forward to working with you!

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Online Cosmetics Store Development

Smart filters for quick product selection.
Catalogs with built-in upsell opportunities.
Technical advantages for SEO ranking.

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e-Commerce Website Development

Online Cosmetics Store Development

E-commerce Store Features

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A stylish, SEO-ready online store for your beauty brand

Looking to launch an online beauty product store that's not just a sales platform, but a full-fledged beauty brand? Check out the features we implement to make your e-commerce store attractive and sales-driven.

Product catalog

The beauty industry has a dynamic assortment, so administrators can update products in batches by importing them from Excel or Google Sheets. This includes categorization by series, functional tags such as "natural ingredients" or "sulfate-free," and more.

We turn the website into a lifestyle platform with a live news feed, dermatologist tips, skincare guides, and integrated video reviews. Our automated sales system encourages customers to make additional and impulse purchases, which increases overall sales.

Our "smart" filters help customers quickly find products by skin type, age, doctor's recommendations, intended use, texture, allergens/ingredients, brand, country, and popularity. ElasticSearch or MeiliSearch makes it possible to manage an extensive SKU database. Even if customers accidentally enter "anti-age night mask," they will receive relevant results.

Multilingual and multi-currency

Cosmetics are emotional products that need to sell equally well in Lviv and Barcelona. We develop a multilingual platform with an easily localizable user interface, including ingredients, active ingredient descriptions, and quality certificates (e.g., EU organic, vegan).

Payments can be made in euros, dollars, Polish zloty, Czech koruna, or any other currency, so customers see prices in a familiar format. Taxes for each region are considered (e.g., excise taxes on cosmetics in France or the USA). We integrate Stripe, PayPal, Klarna, Google Pay, Apple Pay, and other payment systems popular in the customer's region. Shoppers immediately see the final price in their familiar currency, including all fees, reducing the risk of surprises at checkout. This can reduce the number of abandoned purchases by 15–25%.

In addition, we structure search engine optimization to account for different search queries in other regions, e.g., "anti-aging" in the US versus "anti-ride" in France.

Product page

The product page for a cosmetic product has an elegant look with high-quality images of the bottle, product texture, and "after" results. The product card has a well-thought-out structure: high-quality photos of the bottle, the texture of the product, and the effect after application. We show the active ingredients, the brand's country, certifications (e.g., vegan, cruelty-free), pet-friendly properties, expiration dates, the skin type the product is intended for, and similar relevant details. We also add information about promotions, limited editions, and new product lines. Timers encourage quick decisions, while adjacent brand blog content builds shopper confidence.

Cross-selling functionality subtly suggests related products, such as a toner or cream from the same line, by considering the product category and wording such as "Others also choose..." This boosts confidence in the recommendations and generates additional sales through the website.

Checkout process

The shopping cart page is greatly simplified to help you complete your purchase quickly. You can add another shade, change the quantity, or "order more". The discount is automatically recalculated when you enter a promo code, beauty bonus, or electronic certificate. A quantity discount module works for multiple orders through promotions such as "buy two and get one free."

Integration with local delivery services is selected depending on the segment: Couriers for metropolitan areas, postal companies for regions, and DHL for international shipments. Customers can see the nearest pick-up points or order home delivery, and track the status in their accounts or via notifications.

After completing the order, a Google Maps app on the website will help you locate self-collection points. Thanks to the integration with MaxMind, the website automatically identifies the country and suggests the appropriate language, currency, and payment method.

Personal accounts

In cosmetics, authorization must be quick and convenient, so we implemented login via social accounts and phone. The personal account stores order history, brand subscriptions, and notifications about promotions and new items from specific assortments. Customers can add favorite products, save delivery addresses, and view order statuses.

We implement loyalty programs such as collecting points, birthday bonuses, and promotional codes for regular customers. Survey forms on skin type, skincare preferences, or allergies enable personalized recommendations for skincare or makeup products.

Personal accounts also serve as a valuable source of behavioral analytics: how customers react to new lines, what they add to their favorites, and what triggers influence customer returns. In-depth behavioral analyses help adapt the product range and promotions on time.

Ratings and reviews

We have integrated a user-friendly rating system to increase confidence in cosmetic products. Customers can quickly give a star rating, write a short review about the product's effect, texture, or fragrance, and even upload "before/after" photos. Reviews can be filtered by skin type or desired result.

You can manage user-generated content via the admin panel: Delete spam, reply to reviews, or highlight the most helpful reviews. We can create incentives such as bonuses, one-time free delivery, or discounts on new product lines for honest reviews. Reviews labeled "helpful" with photos have a social proof effect, as people are more likely to trust a product when they see real results from others. The opportunity to receive a reward for a review activates internal motivation through the dopamine reward principle and encourages repeat interaction with the brand.

Online support

As a beauty advisor, you can integrate ChatGPT into your online cosmetics store. The AI will help you select skincare or makeup products when a customer describes a problem, such as "dry skin with breakouts" or "looking for a light, fragrance-free day cream". The AI can explain the difference between AHA and BHA acids or which serum suits a particular age, season, or skincare routine.

The chat works around the clock and supports customers at all stages, from getting to know a product line to checking product availability. If necessary, it can trigger an order or add items to the shopping cart and clear up any doubts the shopper may have about the product or the process. Thanks to instant responses and personalization, ChatGPT reinforces the feeling of caring, so customers don't feel left alone in their decisions. The clear structure of answers and suggestions based on frequent requests reduces cognitive load and speeds up decision-making.

Inventory management

We implement an inventory management system that adapts easily to rapid product rotation. This is particularly important for seasonal lines, limited collections, or new arrivals. The admin panel, which is synchronized with your CRM or accounting system, allows you to edit availability or update inventory data in batches.

If an item is out of stock, the "'Buy' button is hidden, and the customer will receive an "Out of stock" message and a sign-up form. This keeps the customer interested, even if they cannot buy immediately. This option is significant when introducing new series, collaborations, and email newsletters.

If you sell through multiple channels, we integrate the website with various services, including marketplaces or social networks. This eliminates processing gaps, making a customer less likely to turn to the competition.

Compatibility across devices and browsers

We ensure your online cosmetics store's complete customizability and cross-browser compatibility so users can easily view product ingredients, reviews, or video tutorials from iPhones, Android devices, or desktop browsers. This is particularly important for the cosmetics segment, where visual and textual content builds trust in the products. Customers will have an equally high-quality experience at every stage, from the first product view to the order, underlining the website's technical excellence and the brand's professionalism.

We create a user interface that doesn't make you think: an intuitive structure, easy-to-read fonts, and simple interaction with filters and buttons create a positive experience linked to brand care. The psychological effect of seamless viewing from any device reinforces the perception of the product as high-quality and modern.

Digital marketing

To ensure that your website not only sells effectively but also acts as an efficient marketing platform, we include the following:

Google Services (Analytics, Tag Manager, E-Commerce) to create segments for user actions, analyze campaign effectiveness, and protect order forms.
TurboSMS for notifications about the sale of favorite series, the end of promotions, or the arrival of new products.
Facebook Pixel accurately tracks interactions with advertising campaigns on Instagram and Facebook, including retargeting and funnels.
MailChimp is used for newsletters with product recommendations, application notes, quizzes, and beauty guides.

GPT integration enables the creation of heatmaps, behavioral insights (e.g., purchase abandonment on color selection), dynamic recommendations, and content campaigns based on segmentation data.

Marketplace Integration

Products from your online cosmetics store can be integrated directly into popular marketplaces via automated feeds. We structure these feeds to include product names, quantities, skin types, active ingredients, images, prices, stock availability, and more. These feeds are updated automatically and without manual intervention when the range changes.

In parallel, we set up feeds for Facebook Ads, Google Merchant, and Google Ads that can be used to display products in dynamic ad units on Google Shopping or Instagram with accurate, up-to-date information. This means that customers always see new offers, discounts, or popular items, which increases ad click-through rates and reduces lead costs. The customers themselves see real offers and don't come across "out of date" products, which promotes trust and ad conversion.

Our clients

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Brands we work with

Meet Asabix

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Why choose us?

Thanks to years of niche experience, we create e-commerce platforms that combine emotional brand loyalty, intuitive user interfaces, and integrated marketing mechanisms in a single solution.

Industry expertise

We create professional e-commerce websites, and one area in which we have particular expertise is the development of online cosmetics stores. This industry has high demands on design, speed, personalization, and user segmentation. We know the logic of beauty catalogs, where customer expectations meet recommendation algorithms, and we develop solutions that meet these realities.

Cutting-edge technologies

We work with a modern tech stack, including Laravel, .NET, Vue.js, and React, which allows us to create fast, mobile, and personalized interfaces for the beauty industry. Our solutions are easily scalable for new product lines, complex filters, gamified elements, or AI-driven skin analysis. We are the right partner if you have an idea beyond a standard store.

Transparency and integrity

In the beauty industry, it is vital to understand the trends and who you are working with. We build an open and honest working relationship where the client clearly understands the phases, budget, scope of work, and expected outcome — no jargon, unnecessary obstacles, just a clear dialogue. We work flexibly and stay in touch even if the time goes beyond a typical working day. Our reliability is confirmed by those who have worked with us to launch brands from scratch and develop them into fully-fledged e-commerce systems.

Additional features

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Technical SEO optimization

Lightning-fast page load times

We use the modern WebP format for all images — it is many times lighter than JPG without compromising on quality. This is particularly important when purchasing cosmetics: Sometimes users need to examine textures closely, and sometimes they just want to scroll through dozens of products quickly. It speeds up page load times, especially on mobile devices, reduces the bounce rate and improves the site’s Google ranking. The products load quickly and look professional, which has a direct impact on the purchase decision.

User-friendly breadcrumb navigation

Breadcrumbs indicate the user's path within the website. They help shoppers navigate the catalog better and help Google understand the page hierarchy. We also implement the rel="alternate" tag with hreflang to correctly display different language versions of the website in international search results, which is vital for advertising in Europe, the US, Asia, and beyond. This ensures that users immediately see the correct language and currency version.

Enhanced snippets for Google search

Schema.org adds reviews, prices, photos, and an "in stock" status to search results, making your store more visible and attractive to shoppers.

The robots.txt file blocks technical pages, personal accounts, and duplicate content. With Schema.org microdata, you can display the product type, intended use, quantity, rating, and number of reviews on Google. We create unique custom 404 pages and "thank you for subscribing" pages that lead to your blog or curated selection to reduce bounce rate.

Clean and structured URL generation

In the cosmetics niche, we implement an SEO filter as a client search tool and a mechanism for generating hundreds of thousands of indexed pages based on parameter combinations. Each query generates unique URLs and meta tags that the search engines can recognize. This covers a deep semantic core, including medium-frequency and low-frequency queries with high conversion rates.

Smart duplicate content prevention

To avoid duplicate content, we configure correct canonical tags for all filtered search queries (e.g., "anti-acne + vegan + night care"). Filters, sorting, and UTM tags do not influence search engine optimization. Google knows which page is primary. We also implement several technical solutions to ensure that the online store is indexed correctly and efficiently from day one and subsequently promotes the keywords seamlessly.

Optimized page indexing

We create a clear sitemap.xml with priorities for new additions and promo lines to quickly "feed" many new products and categories to the search engines. This is particularly important for stores with more than 5,000 products. In contrast to solutions with templates, with us, you can define the content for each filtered page yourself. This increases the reach and significantly improves your brand's visibility in the search results.

Підходи до розробки

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Template or tailored design: what’s right for you?

For your online cosmetics store, we offer both modern template solutions for a quick start and individual, customized designs tailored to your packaging and tone of voice to create a cohesive brand experience:

Template design

from 1 month starting at $3000

Get a fully ready-to-use online cosmetics store with a responsive design. We set up payment systems, delivery logic, blogs, and filters to help customers quickly find the right product for their skin type.

A handy admin panel makes updating product lines, launching promotions, and managing reviews easy. Over time, more complex custom features can be added.

Custom development

from 3 months starting at $9000

Order a customized development for your cosmetics store with a unique design in your brand's style. We implement your visual identity at every stage of interaction, from the colors of the buttons to the structure of the product cards. This approach ensures precise control over the impression your audience receives, which significantly impacts conversions and profit. We also add AI recommendations and additional useful marketing tools.

Conclusion

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Your online store: Better than ever

We develop multilingual and multi-currency-capable online cosmetics stores adapted to global markets and local conditions. We consider certification requirements, ingredient language, and mobile traffic support. Our code is clean, scalable, and fully documented, so your team can grow with the project. We implement technical-level SEO optimization from day one for quick indexing, and our thoughtful structure and flexible design ensure high conversion rates. The website looks flawless on any screen, and API integrations with accounting, analytics, and email marketing systems make it the foundation of your brand's digital ecosystem. Choose us as your team. We have extensive experience in e-commerce for the beauty industry.

Let's get started

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Would you like to receive an estimate for your project?

Calculate the development cost

Reviews

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They trust us

SEE ALL REVIEWS

Some Comments

Online Cosmetics Store Development - Picture №9

We are very happy with the results! From the very beginning, the Asabix team exhibited a commitment to excellence and their performance exceeded our expectations on every front. Communication was seamless throughout the entire project. They were quick to respond to my inquiries, which helped us maintain a dynamic and efficient workflow. The quality of their work is truly outstanding.

They demonstrated an impressive level of expertise in web development. They flawlessly executed complex functionalities and integrated custom features to meet our specific needs. The website they created functions seamlessly and aligns with our brand identity.

Anna Schmitz

CFO, Superior Vending Inc.

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Our partnership with Asabix has been in place for 5 years, and it's been a successful collaboration. We sought their expertise based on recommendations we received to finalize our existing online store and eventually develop a new, more technically advanced one that supports two languages and currencies for international shoppers. The outcome was perfect for us: the Laravel-based online store loaded quickly and displayed perfectly on mobile devices. It's worth mentioning that we frequently incorporate third-party services or follow specific recommendations from SEO agencies, and Asabix handled it all, saving us from unnecessary back-and-forth. This team helped us bring Ukrainian hospitality online and draw in new customers.

Iwan Korniychuk

Managing partner, Etnodim

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Asabix's development team blew us away with their exceptional technical expertise and relentless dedication throughout the project development process. We've got a speedy website with an intuitive admin panel. The platform includes a helpful calculator for estimating global delivery costs. You can monitor real-time deliveries by initiating shipments, making payments, and receiving tracking numbers for parcels in your account. The system also features dedicated pages for payment history, address templates, and more. Both the website and account offer multiple language options. Furthermore, the account integrates various APIs of external services.

Svitlana Krytska

COO, Express Poshta

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Asabix's efforts have increased the client's store visits and conversion rates. Asabix has adhered to deadlines and consistently and promptly attended to issues, even outside regular business hours. Their efficiency, flexibility, responsibility, and engaging approach are key elements of their work.

Evgeniy Marendich

Head of Marketing, EAT ME AT

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Qualified employees work there. The company knows Laravel + VueJS well.

Oleksandr Polkhovskyi

CEO, Uland.ua

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Been working with Asabix for a few months, been very happy with the service. Very quick at responding and providing great solutions. Would recommend them for any project in Laravel, and with API. Tried others before, glad I found them sooner than later.

Oleh Ladan

Skladusa

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We hired Asabix to develop a website that would rank highly in search engines and have an up-to-date look. We needed to present our furniture series and collections online for many European countries. Our communication with the Asabix team was quick and straightforward, and the outcome was even better than we imagined: the website works flawlessly, and we also introduced loyalty programs and promotional subscriptions. The admin panel we received was user-friendly, allowing us to manage and launch the online store on time.

Roman T.

Business development manager, Aquarodos

Portfolio Showcase

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Highlighting our best work

view all works

Online Cosmetics Store Development - Picture №20

Stack of technologies

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We use the best
technologies in our work

FAQs

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Frequently asked questions answered

Do you provide a warranty?

Yes, absolutely. We build online cosmetics stores to handle heavy loads, seasonal peaks, and rich content. All our development comes with a quality guarantee and technical support. After launch, you can count on our help with functional updates, new service integrations, or optimization. The beauty industry sees rapid changes in trends, formats, and sales channels, and we anticipate this during development so you can scale easily and profitably.

Why do you prefer Laravel and .NET?

Laravel is an ideal framework for dynamic e-commerce projects, especially when implementing custom features like cosmetics selection by skin type, AI recommendations, or loyalty discount logic. Laravel ensures security, scalability, and process control. Our front-end work with Vue.js or React helps us create a pleasant user experience, such as beauty constructors or interactive guides.

We also work with .NET when a project requires complex business logic, enhanced performance, or integration with enterprise systems — for example, pharmacy chains, large distributors, or B2B models.

How long will development take?

Based on Laravel and our e-commerce solutions, we implement projects with an efficient structure that allows us to create an online cosmetics store starting in 3 months. The implementation period may increase depending on the complexity of filters, the number of language versions, integrations with CRMs, email platforms, and other needs. However, you'll always have a clear view of each intermediate stage and its result.

Can I manage the online store after development is complete?

Yes, you will. You'll receive a user-friendly admin panel through which you can independently add new products, launch promotions, update product descriptions, change banners, and manage content without a programmer.

Will I have to pay monthly?

No, you'll only pay for the development. Afterward, you'll pay for hosting, your domain, and SSL. If you need ongoing support, we can stay in touch and assist, for example, during seasonal launches or rebranding.

Why is the cost higher than that of CMS or website builders?

We create a website tailored to your brand rather than adapting someone else's template. Our solution is scalable, free of unnecessary code, runs faster, indexes better, and looks professional at the level of top beauty stores. Therefore, we recommend not wasting your budget on redoing code written for another business but rather investing directly in your e-commerce tool.