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Real Estate CRM Development

  • Close sales deals faster
  • Track real estate market trends
  • Manage all processes from a unified system
Advantages
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Why does a real estate business need CRM?

Effective cooperation with clients
Each client has specific requirements for a property to rent or buy. The criteria may vary from the presence of air conditioning to the preferred city district. Working with a large number of clients, including corporate ones, usually makes it difficult to remember every detail regarding the property preferences. This might result in a prolonged search and a low level of satisfaction among clients.

A real estate CRM solution allows you to improve the quality of service and personalize interaction with clients. It keeps all the details regarding property requirements and personal preferences, based on which the system offers suitable properties, both for rent and for purchase.
Improving sales and facility management efficiency
Real estate agencies usually have a large number of clients and operate multiple real estate properties. It can sometimes be quite difficult to evaluate the effectiveness of sales or rent deals and to manage all apartments effectively. As a result, some objects go off the market very quickly, while others remain on sale for months.

In such cases, the real estate CRM software development service can significantly facilitate the daily work of agents. It synchronizes data with the client base, such as the frequency of visits and offers. Thanks to embedded artificial intelligence, it analyzes objects that are neither rented nor sold, providing tips on how to achieve the desired result.
Even distribution of tasks between agents
Large real estate agencies usually have dozens of in-house agents. It often happens that some of them have insufficient tasks in progress, while others work from 7 am to late at night. This may be the consequence of an inefficient distribution of workload. Another reason is that the properties assigned to a particular employee are located far away from each other, so moving between them requires considerable effort and time.

A real estate CRM system can help you increase the work efficiency of each employee. It selects properties located within the same district or in the adjacent areas for each agent. In addition, it generates automatic reminders about appointments for apartment views, which allows you to create a flexible schedule in advance.
Analytics services for detecting growth opportunities
Even when agents have the same workload, some of them close only one deal per month, while others close dozens of deals. Some properties remain unsold or unrented for months, while others go off the market within hours. Very often, there are no clear answers and explanations to such questions.

To be able to answer these and other questions, consider a commercial real estate CRM platform. It generates reports and dashboards with KPIs of each agent, analyzes sales of a specified timeframe, and reveals current trends in the real estate market. Such a solution can also predict future demand based on historical data thanks to built-in AI tools.
Solution with a specific real estate agency in mind
Most of the well-known real estate CRM solutions are universal. They usually contain a huge number of modules, which complicates their use. Even the world-famous systems with an excellent rating on G2 do not always bring the desired result and efficiency expected by most real estate agencies.

Custom real estate CRM software development often turns out to be much more effective than a ready-made product. In this case, a platform is designed exclusively for your agency and includes only the necessary modules. It also contains those functions (sorting, filtering, data synchronization, etc.) that enable streamlined workflows. That way, each property profile contains only the essential fields (photo, location, price, and other relevant information).
One app for all operations
Contemporary digitalization approach affects all industries, including the real estate sector. There are many software types, including financial control systems, databases, online platforms, and many more. Using several different applications within an organization means that the information is dispersed across various systems. As a result, real estate agencies are deprived of the detailed analysis of each agent’s efficiency and the company as a whole.

Thanks to a CRM for real estate industry, you will be able to get clear performance reports and dashboards since all the necessary information is in one place. The history of interaction with clients, current transactions, manager actions, data on real estate objects, and many other details are “under one roof”.
Our clients
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Brands we work with

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Functionality
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Key features of a real estate CRM

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Workflow optimization
The real estate agent’s job, like any other profession, involves routine tasks. For example, creating ads, planning a schedule, sending messages, etc., are always on the agenda. Thanks to the CRM solutions for real estate, you can easily automate and optimize such processes. You no longer need to enter data manually or spend a lot of time searching for the necessary information, as the system will do everything for you.
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Agreement tracking
Real estate agencies deal with a large number of documents and transactions daily. These can be either sales agreements, lease agreements, or other papers. Real estate CRM software development ensures you get a system that contains templates for various document types and automatically fills them in. Digitizing important official papers facilitates cooperation among the agents, clients, brokers, and other parties.
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A single database of real estate objects
Real estate agents usually collaborate with apartment owners, developers, and corporations that aim to sell or rent out their properties. Printing out photos of a property is a practice of the past. Nowadays, it makes more sense to put all data into a CRM system, including cadastral information of the apartment and contact details of its owner. It becomes much easier to manage each object, analyze customer feedback, and create advertising presentations within a unified platform.
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Financial control
The earnings of any real estate agency depend on the commission value obtained from the property rent or sale. The interest rate depends not only on the object type, but also on the city district, urgency, and other factors. A CRM tool typically has built-in mechanisms for financial accounting, which explicitly calculate the amount of compensation for each successful deal and generate regular financial reports. In addition, it calculates income for each agent responsible for the property sale.
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Properties of a custom CRM system
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Why choose a custom CRM for your real estate business?

Those who decide to implement CRM for their real estate agency often have doubts about which exact solution to pick. At first glance, a ready-made tool seems to be a good option, granting a quick and easy implementation. In practice, it’s not so since such software does not meet the company’s expectations, as a rule. Thus, consider a custom real estate CRM software development service tailored to your specific requirements and processes.

The main advantages of a custom solution for real estate compared to a ready-made system are the following.
  • Minimalistic design
  • Flexibility in setup
  • Scalability on demand
  • Responsive design, which assumes correct display of the system on different devices
  • Structured database
  • Implementation of AI for smart tips, trend prediction, and deep analysis
  • Integration with real estate portals (Rightmove, Realtor.com, etc.) and maps (Google Maps).
Why Asabix?
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Why choose Asabix for real estate CRM development?

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Experience in real estate software making
We understand the specifics of the real estate market in different countries of the world. Our specialists have commercial experience in granting CRM real estate services for agencies globally. We help organizations with dozens of staff members and thousands of properties in progress. We know what the processes look like within the real estate industry and build solutions that facilitate the daily work of each agent.
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Implementation of AI algorithms
We create a complete platform with an AI-powered smart assistant. Thanks to such innovative technologies, real estate agencies enjoy in-depth data analysis for various aspects of their activity, from employee productivity to seasonal trend evaluation in the market. We also implement AI to suggest those properties that are likely to appeal to clients, create tips on document filling, provide general recommendations, and much more.
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Data security
Our real estate CRM software development company uses algorithms for data encryption, transmission, and storage. Your CRM will comply with GDPR, HIPAA, and other data security regulations in the countries where your agency operates. This approach ensures the security of your clients' data, both individual and corporate. In addition, we add an RBA (role-based access) mechanism that guarantees authorized access to the system.
Reviews
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They trust us

Some Comments
We are very happy with the results! From the very beginning, the Asabix team exhibited a commitment to excellence and their performance exceeded our expectations on every front. Communication was seamless throughout the entire project. They were quick to respond to my inquiries, which helped us maintain a dynamic and efficient workflow. The quality of their work is truly outstanding.

They demonstrated an impressive level of expertise in web development. They flawlessly executed complex functionalities and integrated custom features to meet our specific needs. The website they created functions seamlessly and aligns with our brand identity.
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Anna Schmitz
CFO, Superior Vending Inc.
Our partnership with Asabix has been in place for 5 years, and it's been a successful collaboration. We sought their expertise based on recommendations we received to finalize our existing online store and eventually develop a new, more technically advanced one that supports two languages and currencies for international shoppers. The outcome was perfect for us: the Laravel-based online store loaded quickly and displayed perfectly on mobile devices. It's worth mentioning that we frequently incorporate third-party services or follow specific recommendations from SEO agencies, and Asabix handled it all, saving us from unnecessary back-and-forth. This team helped us bring Ukrainian hospitality online and draw in new customers.
Etnodim
Iwan Korniychuk
Managing partner, Etnodim
Asabix's development team blew us away with their exceptional technical expertise and relentless dedication throughout the project development process. We've got a speedy website with an intuitive admin panel. The platform includes a helpful calculator for estimating global delivery costs. You can monitor real-time deliveries by initiating shipments, making payments, and receiving tracking numbers for parcels in your account. The system also features dedicated pages for payment history, address templates, and more. Both the website and account offer multiple language options. Furthermore, the account integrates various APIs of external services.
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Svitlana Krytska
COO, Express Poshta
Asabix's efforts have increased the client's store visits and conversion rates. Asabix has adhered to deadlines and consistently and promptly attended to issues, even outside regular business hours. Their efficiency, flexibility, responsibility, and engaging approach are key elements of their work.
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Evgeniy Marendich
Head of Marketing, EAT ME AT
Qualified employees work there. The company knows Laravel + VueJS well.
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Oleksandr Polkhovskyi
CEO, Uland.ua
Been working with Asabix for a few months, been very happy with the service. Very quick at responding and providing great solutions. Would recommend them for any project in Laravel, and with API. Tried others before, glad I found them sooner than later.
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Oleh Ladan
Skladusa
We hired Asabix to develop a website that would rank highly in search engines and have an up-to-date look. We needed to present our furniture series and collections online for many European countries. Our communication with the Asabix team was quick and straightforward, and the outcome was even better than we imagined: the website works flawlessly, and we also introduced loyalty programs and promotional subscriptions. The admin panel we received was user-friendly, allowing us to manage and launch the online store on time.
Roman T.
Business development manager, Aquarodos
Stack of technologies
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We use the best
technologies in our work

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FAQs
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Frequently asked questions answered

What is a CRM for real estate, and how does it work?

CRM for real estate is a unified system that helps in managing processes within an agency. Modern platforms are easy to use due to their intuitive interface and access from any device.

How does CRM help real estate agents and agencies?

A CRM system allows you to automate routine processes, distribute the workload between agents, optimize financial reporting, close deals faster, etc.

What functions should a CRM for real estate have?

A CRM system may contain those modules that ensure its efficient operation. Usually, the main modules relate to the client profile management, real estate property database, analytics, and deal management.

How long does it take to develop a CRM for real estate?

The minimum time for the platform development takes around 4-6 months, but it all depends on its type and complexity. Please note that preparing all agreements and other legal documents will also take some time. Then, the graphic design stage starts, and it usually lasts for several weeks. Next, the phases of product development and testing take place. The entire CRM development process can be divided into cycles, which allows you to track the progress of your product.

Can you integrate a real estate CRM with other software solutions?

Yes, such a platform can be integrated with real estate portals (Realtor.com, Rightmove, or other websites in your country), mapping services (Google Maps), accounting programs, and other services.

Do you provide a guarantee?

Yes, we provide a guarantee for the developed product.

Will you need to pay monthly?

No, the payment is done only for the product development, which has clearly defined terms. Further payments relate to the server use (monthly transactions), the domain (yearly billing), and the SSL certificate ($10 per year). If you wish, we could sign an additional agreement for the long-term technical support of your CRM system, which ensures its regular updates and feature additions.

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Contacts
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Ready to get started?
Reach out to us!

Address:

Ukraine, Zhytomyr
Vitruka Street, 9V

Shedule:

Mon – Fri, 9 am – 7 pm

Address:

Poland, Warsaw, 00-842
Łucka Street 15/204

Shedule:

Mon – Fri, 9 am – 7 pm

 
 
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