Eat Me At
         - Picture №3
Plant-Based Meat Online Store

Eat Me At


            Eat Me At
         - Picture №4
About the Company
Eat Me At is a Ukrainian plant-based meat brand that combines nutritional benefits, environmental responsibility, and great taste. The products are available online and in major national retail chains, including Silpo, Metro, Goodwine, Novus, Socar, and others. Asabix was tasked with building a new digital platform that would merge eCommerce functionality with the brand’s educational mission, while ensuring high performance, stability, and full control over content.
Industry:
eCommerce
Year:
2024 - today

            Eat Me At
         - Picture №5

            Eat Me At
         - Picture №6 
            Eat Me At
         - Picture №7
Challenge
The previous website was built on an outdated CMS that restricted the brand’s ability to grow in eCommerce and introduced significant technical risks.
  • Content was hard to manage
    The team couldn’t update pages quickly or maintain structured content workflows.
  • No modern security measures
    The platform lacked up-to-date cybersecurity protections and industry-standard security protocols.
  • Legacy architecture slowed development
    The technical foundation made integrations, updates, and scaling increasingly difficult.
  • B2C and B2B mixed in one flow
    The system offered no way to properly separate user journeys for retail and wholesale customers.
  • Insufficient trust-building content
    The platform lacked dedicated sections to educate consumers and strengthen the brand narrative.

            Eat Me At
         - Picture №8 
            Eat Me At
         - Picture №9 
            Eat Me At
         - Picture №10
Solution
To ensure a stable and scalable online presence, Asabix developed a new Laravel-powered eCommerce platform focused on security, performance, and flexible content management.
Fast and stable frontend
A frontend engineered for speed, accessibility, and consistent performance under any load.
Separate B2C and B2B user flows
Dedicated scenarios for each audience, including retail orders, wholesale requests, and personalized commercial terms.
Interactive store locator
A dynamic map displaying all retail partners offering Eat Me At products, with filters and instant location search.
Content modules for recipes and articles
Custom modules for recipes, educational materials, and storytelling, shaping a positive brand perception and supporting conscious consumption.
SEO foundation for visibility in Google and ML models
Technical SEO settings: clean URLs, structured data, and flexible metadata to ensure strong visibility in both search results and ML-generated outputs.
Website accessibility
Core web accessibility principles are implemented, including responsive layout, proper typography, clear navigation, and reliable support for assistive technologies.

            Eat Me At
         - Picture №11 
            Eat Me At
         - Picture №12
Architecture
The platform is built on a modular architecture that ensures scalability, flexibility, and long-term maintainability without accumulating legacy code.
Architectural decisions:
  • Decoupled backend and frontend
    A separated architecture enabling independent updates, higher stability, and easier scaling across modules.
  • CRM-driven order automation
    A CRM integration that synchronizes orders, automates processing, and provides full transparency for the sales team.
  • Multi-language support for new markets
    Built-in multilingual capabilities make it easy to adapt the brand for international expansion.
  • Enhanced data security layer
    A security framework including data encryption, access control, activity monitoring, and centralized logging that meets modern cybersecurity standards.
Technologies
The platform is built using a modern technology stack that ensures high performance, operational stability, and flexibility for future growth and scalability.
  • technology
    Laravel
    A robust backend framework providing stable logic, high performance, and secure data handling.
  • technology
    Vue.js
    A dynamic, component-based interface for fast, seamless user interaction.
  • technology
    REST API
    A reliable and secure communication layer between platform modules and external services.

            Eat Me At
         - Picture №16

            Eat Me At
         - Picture №17 
            Eat Me At
         - Picture №18
Advantages
Advantages of an Asabix-built eCommerce platform
Launch-ready from day one
The platform ships with all essential system pages, form validation, error handling, and backup mechanisms. This ensures reliability, smooth launch, and the ability to scale without additional overhead after go-live.
Clean, maintainable codebase
The architecture follows modern engineering principles, with a clear repository structure and comprehensive documentation. The platform can be maintained and expanded by any team, ensuring long-term stability and flexibility.
GDPR compliance
The system adheres to European data protection standards, including cookie consent mechanisms, privacy controls, data encryption, and structured access permissions. This strengthens user trust and ensures compliant data processing.

            Eat Me At
         - Picture №19
Results
The new website became a powerful platform for scaling Eat Me At’s online sales and brand presence.
+46 %
Online revenue
+15 %
Average order value
+32 %
Conversion rate

            Eat Me At
         - Picture №20 
            Eat Me At
         - Picture №21 
            Eat Me At
         - Picture №22 
            Eat Me At
         - Picture №23
Client testimonial
"Asabix's efforts have increased the client's store visits and conversion rates. Asabix has adhered to deadlines and consistently and promptly attended to issues, even outside regular business hours. Their efficiency, flexibility, responsibility, and engaging approach are key elements of their work."
Наші клієнти нам довіряють - Зображення №14
Evgeniy Marendich — Head of Marketing, EAT ME AT
 
Contacts
#0000

Ready to get started?
Reach out to us!

Address:

Ukraine, Zhytomyr
Vitruka Street, 9V

Shedule:

Mon – Fri, 9 am – 7 pm

Address:

Poland, Warsaw, 00-842
Łucka Street 15/204

Shedule:

Mon – Fri, 9 am – 7 pm

 
 
Contact us
#0000

Got a question?

Please fill out the form below, and our specialists will contact you as soon as possible!
By clicking the ‘Send’ button, you agree to the processing of personal data. Click to learn more.