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Jewelry E-Commerce Development

  • Built for those who don’t settle.
  • Features that hit with pixel-perfect precision.
  • SEO, hardwired into the code.
Key Features
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SEO-optimized, elegant online store for fine jewelry

Looking to build a jewelry e-commerce site that earns trust and turns heads with stunning design? Look at the tools and solutions we use to make your collection shine online.

Product catalog
We offer jewelry store owners a user-friendly admin panel that supports uploading large quantities of products via table import/export. Each product listing includes details like metal type, gemstone, weight, certification, country of origin, and more.

The catalog supports curated vacation collections, wedding lines, and premium segments with custom UX. We focus on sales and enhance the brand presentation with features such as a blog on jewelry ethics, care guides, and interviews with designers.

An intuitive UX filter is essential for the jewelry niche. Customers can search by type of piece, gemstone, metal, occasion, price, weight, or new arrivals. We use ElasticSearch or MeiliSearch with intelligent autocomplete for the search. We also integrate a module for putting together sets — the system suggests matching items, e.g., the perfect pendant for a selected bracelet.
Multilingual and multicurrency
The jewelry market speaks many languages, and every word counts. We implement multilingual support, focusing on cultural and regional details, including localized gemstone terminology. Each language version has an SEO-friendly structure, including localized product attributes that support the creation of a jewelry catalog for every target market. We also adapt the design to local reading habits, such as RTL support for Arabic-speaking markets.

We support UAH, EUR, USD, GBP, AED, and more payments. The website automatically converts prices based on real-time exchange rates. Customers can select their destination country, and the system calculates taxes accordingly, including VAT for the EU. To ensure a smooth checkout experience for a global audience, we integrate many payment systems: Stripe, PayPal, Apple Pay, Klarna, Sofort, Square, Authorize.Net, and others. This flexibility helps you reach customers on every continent with payment options they trust.
Product page
A refined product card that showcases each piece of jewelry with high-quality photography and macro shots that highlight craftsmanship and encourage purchasing decisions. The page includes details on certification, the history of the brand, the origin of the gemstones, and the positioning of the item (such as “for engagements” or “unisex”). We highlight the exclusivity and rarity of the collection with countdown timers for pre-orders or special offers and provide a dedicated section for brand-new products and care instructions.

We’ve built in smart cross-selling logic that suggests, for example, earrings that go perfectly with a ring or a necklace that complements a selected pendant. These recommendations are organized by style and product line so the customer feels they complement their selection rather than replace it. This cohesive experience increases the average order value by 20–30%.
Checkout experience
Our jewelry store software programs include a seamless checkout module with saved carts, promo logic, and custom engraving flows. Customers can easily customize ring sizes, add engraving options, or select gift wrapping — all through a clean, intuitive interface. The contents of the shopping cart are saved, even if the session is interrupted. Promo codes and gift cards automatically adjust totals in real time. We can also activate discount modules for packages or repeat purchases.

Shipping fine jewelry takes precision and trust. We integrate logistics with FedEx, DHL, UPS, or local carriers with shipment tracking and innovative pick-up location suggestions. Delivery updates are sent via SMS, email, or messaging apps. We implement a clear, user-friendly returns module with customizable conditions if required.
Customer accounts
We create fast, secure login options with Google, Apple ID, or SMS authentication. In their accounts, customers can track their orders, save favorite items for gifts or special occasions, and manage multiple shipping addresses, e.g., one for themselves and another for loved ones. They can also subscribe to brands, collections, or designers to learn about new products.

The account dashboard also becomes the hub for loyalty points, seasonal gift cards, and exclusive event invitations. If desired, we can add a preference form, where users can indicate their preferred styles, gemstones, or metals to receive personalized product recommendations.

This area becomes a goldmine of insights for brands: It helps analyze style trends, product popularity, and order patterns — functionality typically found only in the best jewelry store management software. These insights feed directly into smarter collection planning and targeted marketing.
Ratings & reviews
We are implementing a rating system focused on aesthetic sensibilities to help jewelry brands build trust and connect with their audience. Customers can rate the pieces and give feedback on the unboxing, the look of the item in real life, the packaging, and the certification. The interface is clean and designed to match your brand’s visual identity. The admin panel puts you fully in control. You can easily view, moderate, and respond to reviews.

We can also set up a reward system that encourages reviews with small perks: a gift, bonus points, or a discount on the next order. A clear list of reward options (20 loyalty points or 10% discount) allows customers to choose what they find most rewarding.
Online support
On request, we can integrate ChatGPT into your jewelry store software as a sophisticated virtual shopping assistant. It helps customers choose the right piece of jewelry for a special occasion, explains metal qualities, gemstone origin, and certifications, or suggests matching items from the same collection. The AI even understands emotional or vague descriptions, ideal for customers shopping for gifts or based on visual impressions.

The chat can appear within the shopping cart and help throughout the purchase, such as sizing rings and explaining earring clasps or engraving options. After the conversation, the bot can initiate the checkout process and forward the order directly to your CRM or admin panel.
Inventory management
We implement a precise inventory system, which is essential if you deal with limited editions, handcrafted items, or high-value gemstones. Our jewelry store inventory software includes an intuitive admin panel and can be synchronized with your existing systems, such as a CRM linked to physical showrooms or warehouse software.

When a piece is out of stock, the 'Buy' button automatically disappears, replaced by a 'Temporarily out of stock' message and the 'Notify me when available' option. This feature is crucial for high-end jewelry, as customers are willing to wait but don't want to be left in the dark.

Our jewelry store integrates with CRM, ERP, or warehouse systems to synchronize real-time inventory, orders, and reservations.
Cross-browser & device compatibility
We ensure your jewelry store software works consistently on all popular browsers and modern devices, including the latest smartphones.

Mobile layouts are designed separately to accommodate the flow and limitations of smaller screens. Every detail is carefully placed so the experience feels clear, elegant, and easy to navigate, just like on a desktop.

This builds user confidence and keeps the quality bar high, no matter the screen.
Digital marketing integration
When you create an online store for jewelry, marketing should be part of the architecture. We integrate tools that help you connect with your audience at the right moment:

  • TurboSMS is for thoughtful customer notifications via Viber or SMS, such as stock updates, new collections, or invitations to private sales.
  • Google tools such as Tag Manager, Analytics, and e-commerce tracking are used to analyze visitor behavior and filter out bot activity.
  • Facebook Pixel for precise retargeting to show users the items they have viewed but not purchased.

We can also incorporate a GPT model to analyze customer journeys and heatmaps and gain insights for personalized campaigns by region, occasion, or category.
Marketplace Integration
Your jewelry products can also be listed on marketplaces such as Rozetka, Prom.ua, or premium platforms for certified pieces. We configure automatic product feeds that include title, metal type, gemstone, high-resolution images, price, certification, and more.

We also generate dynamic feeds for Meta Ads Manager (Facebook/Instagram), Google Merchant Center, and Google Ads that automatically update with prices, special offers, and new arrivals.

This enables interest-based dynamic ads and retargeting campaigns that show users exactly what they've been looking at — and get them to complete the purchase. These strategies can increase retargeting conversion rates by 30–50%.
Our clients
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Brands we work with

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Meet Asabix
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Why partner with us?

The creation of a jewelry website is more than a technical task. At Asabix, we specialize in high-quality e-commerce solutions where functionality meets visual storytelling. We focus on aesthetics, emotional appeal, and details because, with jewelry, how it feels and works are just as important.
Competence in the industry
We specialize in high-end e-commerce, and the jewelry market is one of the most sophisticated industries we serve. We know that selling jewelry online is not just about functionality but also about a perfect UX experience. Our front-end and back-end solutions are designed to meet these requirements to the smallest detail. We have developed a toolkit that is specifically tailored to this industry.
First-class technologies
Expert creation of a jewelry online store that reflects your brand’s elegance and trustworthiness. We use cutting-edge technologies like Laravel, .NET, Vue.js, and React. Our architecture supports advanced features, from 3D product views to custom engraving tools. The result? A platform that looks and feels as classy as the products it sells. Do you have a unique vision for the online presentation of fine jewelry? We are the team that can realize it.
Transparency and trust
When it comes to jewelry, trust is everything. We understand that, and our process is based on complete transparency: clear phases, clear answers, and no technical fog. We speak your language, explain every decision, and make sure you know exactly what you're investing in. And yes, we're available beyond the usual 9 to 5 hours if required.

Our customers have come to us for first-class execution, and their recommendations speak louder than any sales pitch. Take a look at our portfolio and see for yourself.
Additional features
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Technical SEO optimization

Speed optimization

Technical optimization for a jewelry e-commerce store begins at the code level. We implement WebP for high-detail product images, preserving macro-photography quality without sacrificing loading speed. External links open in new tabs, and breadcrumbs correctly display the structure of collections and filters.

Correct SEO structure

We configure the rel="alternate" tag with hreflang for multilingual versions, which is critical for SEO in the EU, US, or Middle Eastern markets. Pagination helps divide large catalogs into pages of 20-50 items. This not only speeds up loading but also increases the likelihood of each section being indexed by search engines.

Clean indexing

We optimize the robots.txt file for priority indexing of collections and bestsellers, and the sitemap.xml for maximum visibility of new pages. We avoid duplicate pages through precise canonical tag setup, which is especially relevant when filtering by stone type or metal purity. We implement Schema.org to display price, rating, stone type, and unique jewelry model numbers in search results.

Page code verification

Additionally, every project page is checked with Google PageSpeed to ensure high loading speed performance, including on mobile devices. We correct all technical errors according to HTML validator standards, implement a proper URL structure during the design phase, and deploy 301 redirects, including transitions from www to non-www, http to https, and other SEO standard requirements.

SEO-friendly URLs

We create clear and SEO-friendly URLs for jewelry catalog filters, adapting them to the key queries of potential customers. For example, when selecting "white gold rings with 585 purity diamond," the site will generate a combination of parameters and create a clean URL for the page that can be optimized for all Google requirements. This opens up the possibility of indexing hundreds of jewelry variations based on different criteria.

Full semantic coverage

For each set of characteristics, such as metal type, stone, purity, or occasion (gift, engagement, wedding), we can add unique meta tags and text descriptions that form complete landing pages. This covers semantic searches even for rare queries, such as "sapphire pendant for men." Such an architecture is virtually impossible to implement with templated website builders.

Development approaches
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Design options: template or custom build

We offer custom designs tailored to your brand’s aesthetic and fast-launch templates adapted to your tone of voice and visual identity.

Template
From 1 month Starting at $3,000
A fast-launch package to create your own jewelry store with responsive design, lightning-fast performance, and built-in SEO. Includes payment gateway integration, certification, shipping modules, and a straightforward admin interface — everything you need to start selling online smoothly.
Custom Design
From 3 months Starting at $9,000
A high-quality e-commerce website customized to your collection logic, B2C or B2B sales flow, and brand story. We create a personalized user interface with detailed design, implement features such as engraving preview or gemstone filters, and prepare the platform for premium traffic and scaling.
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Conclusion
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A reinterpreted software for jewelry store

If you're looking for expert guidance on how to create an online jewelry store that scales globally, Asabix delivers multilingual, multicurrency platforms tailored to the jewelry industry.

Our solutions are built on clean, scalable code, solid architecture, and comprehensive documentation, making it easy for you to grow your brand without hitting technical limits. SEO is built in from day one to help you rank, and our aesthetic, intuitive design builds trust in your brand from the first interaction. The website runs flawlessly on all devices and has API integrations for payments, CRM, and logistics, making your store more than just a shop window — it's a sales engine.

Trust it to Asabix.

Let's get started
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Would you like to receive an estimate for your project?

Reviews
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They trust us

Some Comments
We are very happy with the results! From the very beginning, the Asabix team exhibited a commitment to excellence and their performance exceeded our expectations on every front. Communication was seamless throughout the entire project. They were quick to respond to my inquiries, which helped us maintain a dynamic and efficient workflow. The quality of their work is truly outstanding.

They demonstrated an impressive level of expertise in web development. They flawlessly executed complex functionalities and integrated custom features to meet our specific needs. The website they created functions seamlessly and aligns with our brand identity.
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Anna Schmitz
CFO, Superior Vending Inc.
Our partnership with Asabix has been in place for 5 years, and it's been a successful collaboration. We sought their expertise based on recommendations we received to finalize our existing online store and eventually develop a new, more technically advanced one that supports two languages and currencies for international shoppers. The outcome was perfect for us: the Laravel-based online store loaded quickly and displayed perfectly on mobile devices. It's worth mentioning that we frequently incorporate third-party services or follow specific recommendations from SEO agencies, and Asabix handled it all, saving us from unnecessary back-and-forth. This team helped us bring Ukrainian hospitality online and draw in new customers.
Etnodim
Iwan Korniychuk
Managing partner, Etnodim
Asabix's development team blew us away with their exceptional technical expertise and relentless dedication throughout the project development process. We've got a speedy website with an intuitive admin panel. The platform includes a helpful calculator for estimating global delivery costs. You can monitor real-time deliveries by initiating shipments, making payments, and receiving tracking numbers for parcels in your account. The system also features dedicated pages for payment history, address templates, and more. Both the website and account offer multiple language options. Furthermore, the account integrates various APIs of external services.
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Svitlana Krytska
COO, Express Poshta
Asabix's efforts have increased the client's store visits and conversion rates. Asabix has adhered to deadlines and consistently and promptly attended to issues, even outside regular business hours. Their efficiency, flexibility, responsibility, and engaging approach are key elements of their work.
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Evgeniy Marendich
Head of Marketing, EAT ME AT
Qualified employees work there. The company knows Laravel + VueJS well.
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Oleksandr Polkhovskyi
CEO, Uland.ua
Been working with Asabix for a few months, been very happy with the service. Very quick at responding and providing great solutions. Would recommend them for any project in Laravel, and with API. Tried others before, glad I found them sooner than later.
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Oleh Ladan
Skladusa
We hired Asabix to develop a website that would rank highly in search engines and have an up-to-date look. We needed to present our furniture series and collections online for many European countries. Our communication with the Asabix team was quick and straightforward, and the outcome was even better than we imagined: the website works flawlessly, and we also introduced loyalty programs and promotional subscriptions. The admin panel we received was user-friendly, allowing us to manage and launch the online store on time.
Roman T.
Business development manager, Aquarodos
Stack of technologies
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We use the best
technologies in our work

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FAQs
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Frequently asked questions answered

Do you offer a guarantee?

Yes, we develop highly reliable e-commerce platforms for the jewelry industry, focusing on functionality, stability, and security. We stand behind every line of code we write and offer a comprehensive guarantee. After launch, we can support you with ongoing maintenance, feature enhancements, platform updates, or marketing-oriented customizations.

Why Laravel and .NET?

We choose Laravel for its robust backend architecture — ideal for e-commerce at any scale. It offers a clean project structure and high security with built-in caching, queues, CSRF protection, and SQL injection prevention support. We also work with .NET, a powerful platform perfect for projects with more complex business logic or enterprise-level security requirements.


We use Vue or React on the front end for interactive features like 3D jewelry previews. We can also do simpler builds without frameworks, depending on the use case.

How long does the development take?

Thanks to our experience delivering e-commerce projects, we understand how to optimize the process. Our team usually takes at least three months to build a custom jewelry online store. The timeline depends on factors like catalog size, number of product types, filter complexity, and integrations with payment systems, external services, and logistics. However, during the first meeting, we’ll be able to assess your project’s scope and break it down into clear phases with measurable outcomes.

Can I manage the store after its completion?

Yes, we offer a straightforward, intuitive administration interface that allows you to manage products, descriptions, prices, SEO content, and collection displays. You can introduce new product lines or run promotions without the need for a developer.

Do I have to pay monthly?

No. You pay a one-off development fee — this is a project with a fixed scope and a clear timeline. Ongoing costs include only the basics: server (monthly), domain (yearly), and SSL certificate (from $10/year). Optional support contracts are available for updates, new features, or campaign preparation.

Why is creation of an online store for jewelry more expensive than a CMS implementation?

Off-the-shelf CMS platforms are designed for templates. We develop customized solutions that scale with your brand. You get complete control, high security, and no limitations. It’s an investment in a premium digital experience that reflects your jewelry's true value.

Development Of Internet Portals
 
Contacts
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Ready to get started?
Reach out to us!

Address:

Ukraine, Zhytomyr
Vitruka Street, 9V

Shedule:

Mon – Fri, 9 am – 7 pm

Address:

Poland, Warsaw, 00-842
Łucka Street 15/204

Shedule:

Mon – Fri, 9 am – 7 pm

 
 
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