AI Virtual Try-On for Online Stores

Problem

Online shoppers often struggle to understand how clothing will actually look on them without a physical fitting. Standard product photos on models do not fully reflect individual appearance, body proportions, or personal perception of style. As a result, customers may hesitate to complete a purchase, while retailers face higher return rates and lower conversion rates during the buying process.

Industry:

E-commerce, AI

AI Virtual Try-On for Online Stores
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AI Virtual Try-On for Online Stores
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AI Virtual Try-On for Online Stores
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AI solution overview

We developed an AI-powered virtual try-on widget that integrates directly into the product page and enhances the online shopping experience with personalized interaction.

Users can take a photo or upload their own image, after which the system generates a personalized visualization with the selected item to show how the clothing would look on them.

This helps customers better evaluate the appearance of the product and make purchasing decisions faster.

Flexibility

The solution can be integrated into various eCommerce platforms and adapted to the specific needs of an online store.
Integration options

The system can work as an AI widget directly inside the product page or as a standalone virtual try-on page.

AI Virtual Try-On for Online Stores
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Additional widget features

Select the appropriate size and proceed directly to checkout without leaving the product experience

Get additional product details, recommendations, and clarification through the AI assistant during the shopping process

Save products to favorites and return to them later for continued browsing or purchase decisions

Business results

The AI-powered virtual try-on widget improved user interaction with products, made the shopping experience more personalized, and created additional opportunities for improving key eCommerce metrics.

+20%

Conversion rate growth

+30%

Reduction in returns

+15%

Average order value

Additional Benefits

The solution created a more interactive and personalized shopping experience, improving user engagement and overall interaction with the platform.

Increased user engagement and time spent interacting with products

Improved conversion from mobile devices

Stronger technology-driven brand positioning

Potential reduction in customer acquisition costs

Technologies

The AI virtual try-on solution was developed with a focus on fast integration, isolation from external website styles, and scalability for various eCommerce use cases.

Node.js

Express.js

Vue.js

API

Railway

Vite SCSS

Shadow DOM

Multi-language Support (i18n)

Stylelint

Playwright

Semver

Claude

For business

The solution also creates additional opportunities for generating visual content in eCommerce.

AI-powered visualization can be used to showcase products without the need to organize separate photoshoots for each model, styling setup, or clothing combination. This helps businesses launch new items faster, test content more efficiently, and optimize catalog production costs.

The solution is especially useful for:

Fast catalog updates
Catalog scaling
Launching new collections
Managing large SKU volumes

If you want to integrate a virtual try-on solution into your online store, fill out the form below and our team will contact you to discuss the details.

Discuss integration

Portfolio showcase

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