Love & Carry

eCommerce ecosystem for B2C and B2B sales and operations

About the company

Love & Carry is a brand focused on products for parents, specializing in ergonomic baby carriers and related accessories. The products are designed for everyday use with an emphasis on comfort, mobility, safety, and ease of use. The team approached Asabix to build a modern online store and a unified digital infrastructure to manage sales, content, and operational processes within a single system.

Industry:

eCommerce

Year:

2025 — present

Problem

The existing online store did not support key business processes and no longer met the requirements of modern eCommerce. Functional limitations and technical issues were affecting revenue, complicating operations, and limiting the company’s ability to compete.

Disconnected processes

Sales, warehouse operations, shipping, and production were managed separately, without a unified system. This reduced visibility and led to delays and errors.
No personalization or user accounts

The platform lacked tools for post-purchase interaction, making it difficult to retain customers and drive repeat sales.
Underdeveloped B2B direction

There were no tools to support wholesale clients, which slowed down B2B growth.
Limited scalability

The website could not support multiple markets — there was no localization, multi-currency setup, or flexible business logic.
Technical instability

Errors during checkout resulted in lost orders.
Limited marketing and analytics capabilities

The platform did not support large-scale campaigns or provide clear performance insights.

Solution

Asabix developed a custom eCommerce ecosystem that brings together sales, customer logic, and operational processes within a single platform.

The system supports multiple sales scenarios, different user types, and allows the business to scale without technical limitations.

International eCommerce model

The platform supports multiple markets through separate domains, multi-language setup, and multi-currency logic tailored to local requirements.

Shipping and payments

Integration with DDP, FedEx, DHL, and other providers enables real-time calculation and order processing. Support for local and international payment systems ensures smooth transactions across markets.

Partner sales model

The platform supports consultants and dealers with referral programs, promo codes, commission structures, and custom purchasing terms.

Flexible pricing system

Advanced pricing logic allows applying discounts and rules at the product, category, and customer segment levels.

Marketing enablement

Integrations with advertising channels and marketplaces make it possible to run campaigns, manage product feeds, and scale sales externally.

Content management

Content and product data can be updated without developer involvement, allowing the team to react quickly to market changes.

Architecture

The system is built on a modular architecture, making it easier to extend functionality without restructuring the entire platform and reducing long-term development costs.

Technical implementation:

Optimized database

The data structure is designed to handle large catalogs and high load, ensuring fast query performance.
Multi-layer security system

Access control, data encryption, activity logging, and other mechanisms ensure data protection and system stability.
SEO infrastructure

Technical SEO improves indexing, performance, and visibility in Google and AI-driven search systems, including ChatGPT and Gemini.
API integrations

More than 10 APIs are integrated, including payment providers, delivery services, fulfillment operators, and tax systems, enabling automation of key business processes.

Technologies

A modern technology stack was used to ensure high performance, stability, and flexibility for future development and scaling.

Laravel

Vue.js

REST API

Stripe

Fedex

DHL

Benefits of the eCommerce platform developed by Asabix

We focus on solving business problems with measurable impact, without adding unnecessary complexity.

Reduced operational costs

Automation of key processes decreases manual workload, reduces errors, and lowers operational overhead.

Improved control and visibility

A single system with up-to-date data allows real-time monitoring and better decision-making.

Flexibility for growth

The platform makes it easy to adapt to new business needs, launch new directions, and test ideas without complex redevelopment.

Results

The new platform unified sales, operational processes, and customer logic within a single system, enabling efficient scaling of online sales and improved business control.

+38%

Online revenue

+12%

Average order value

+24%

Conversion rate

–27%

Operational costs

–35%

Manual workload

+22%

Repeat purchases